Official Partner
Grow Experiences and Bookings with Viator, a Tripadvisor company
• Get bookings through Viator, Tripadvisor, Booking.com, Expedia, and 300,000+ global partners including 200,000+ travel agents
• Reach global travelers you may not connect with otherwise without affecting your direct bookings
• You stay in control of your pricing and availability and only pay commission on completed bookings risk.
• Build trust with verified reviews on a trusted global platform
As a Brand USA partner, you can list your experiences on Viator for free (save $29 per listing) and receive priority onboarding support, including help with verification and product setup.
For destinations working with Brand USA and the local tour operators they support.
This initiative is delivered in partnership with Brand USA to support destinations and their local experience operators.
Getting started is easy. Just sign up and we’ll guide you from there.
Curious How It Works? Let Us Walk You Through It
Still exploring whether Viator is the right fit for your business? We’re happy to answer questions, explain how everything works, and help you decide—no pressure, just clarity.
Email Address
Phone Number
Select
Why Sign Up on Viator?
Viator, a Tripadvisor company, is the world's largest marketplace for tours, activities and attractions.
​Get discovered by millions
List your tours and experiences on the world’s largest marketplace—bookable in 2,500+ destinations.
Reach global travelers
Get bookings through Viator, Tripadvisor, Booking.com, Expedia, and 314,000+ distribution partners.
Powered by Tripadvisor
Build credibility with authentic reviews on a trusted platform powered by the world’s largest travel site.
Pay only for results
Only pay commission for completed bookings—there’s no cost for clicks or visibility.
24/7 expert support
Get help by chat, email, or phone in six languages. Our support team is available day and night.
Grow your revenue year-round
Tap into steady global demand and reach new customers you wouldn’t attract on your own.
What happens after I sign up?
1. Create your free Viator account
2. Get guided onboarding + verification support
3. List experiences and reach global travellers
What People Are Saying
Viator, a Tripadvisor company, is the world's largest marketplace for tours, activities and attractions.
66% revenue growth YoY
“Partnering with Viator has been a game-changer thanks to its global reach. For fellow operators looking to grow revenue, Viator is a trusted partner that effortlessly complements any business strategy.” 

Bob Terrazas, PicTours Arizona LLC, Arizona
38% sales growth in 2024
“Viator provides a marketing presence that we could never establish on our own … It’s like having a marketing team, but you only pay when you get results.”

Scott Byrne, Brazos Tours, Texas